Weekly
The week's revisions, by email
One email a week from Take the Market: the pages that changed and the numbers that moved, each with its old value struck through, and one calculation worked from start to finish. No sponsors, and every issue sent is kept in the public archive below.
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What each issue holds
Revisions. When a source revises a figure that one of our pages uses, the page changes and keeps the old number visible, struck through, with the date. The email lists that week's revisions with the old and the new value and a link to the page, so you see what moved without rereading everything.
New and updated pages. Playbooks, methods, templates and guides published or revised that week, each with its one-line summary.
One worked calculation. One of the site's 8 calculators, run from start to finish with example inputs, showing the formula and every step, so you can check the arithmetic by hand and then run it with your own numbers. Where a stage rate is needed, it comes from the funnel benchmarks and names its source.
Voices. A short list of the week's Voices entries: what practitioners published that a demand team can learn from, with our label for each.
Who it is for. People who run demand generation at B2B companies and own a pipeline number: the person who has to say how many opportunities next quarter needs, what each channel costs per opportunity, and which stage of the funnel is leaking.
Where the numbers come from. Every number in an issue links to the page it came from, and that page names its source and the date it was checked. The email adds nothing that is not on the site, so the site stays the record and the email is the weekly summary of what changed in it.
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