Calculators

• Pipeline coverage calculator: the ratio you need from your own win rate and slippage: Pipeline coverage is open pipeline divided by the revenue still to close. The ratio you need is not a rule of thumb: it is 1 divided by your win rate after slippage. Enter your target, what is already closed, your trailing win rate and the share of pipeline that slips out of the period, and the calculator returns the coverage ratio and the pipeline it implies.
• Reverse funnel math: from a revenue target to visitors, leads, MQLs, SQLs and opportunities: Start from the new revenue you need, divide by your average deal to get wins, then divide back up the funnel by each stage's conversion rate. The result is the volume every stage must produce for the target to be reachable. Edit any stage's rate with your own numbers, and the volumes above it update in the same sentence.
• Demand gen budget allocator: split a budget across channels from your own cost per lead and conversion: Enter a quarter's program budget, how you plan to split it across three channels, and each channel's cost per lead and lead-to-opportunity rate. The allocator returns the opportunities and pipeline each channel buys, the cost per opportunity of each, and what moving a tenth of the budget from the most expensive channel to the cheapest would add at today's rates.
• Pipeline velocity calculator: revenue per day from opportunities, win rate, deal size and cycle length: Pipeline velocity is the revenue your pipeline produces per day: open opportunities times win rate times average deal value, divided by the sales cycle in days. Enter your four numbers and the calculator returns velocity per day, per month and per quarter, and which of the four levers would add the most if you improved it by a tenth.
• Event sponsorship ROI calculator: cost per meeting and pipeline per dollar: Add up what a sponsorship really costs (the fee, travel and staff time, the booth and materials), enter the meetings you expect to book and how they convert, and the calculator returns the cost per meeting, the pipeline each dollar buys and the expected revenue. Run it before you sign, with the meetings you can commit to, and again after the event with the real count.

• Guides (4): Explanations of the ideas demand teams argue about, with the definitions and the numbers on the table.
• Funnel benchmarks (5): Stage-by-stage conversion, cost and cycle numbers from published sources, with the median, the middle half and where each number came from.
• Playbooks (6): Programs written as steps, each ending in the number it should move and how to read it.
• Templates (3): Working documents to copy: service levels, scoring sheets, dashboards. Each one explains every field.
• Methods (3): How to measure: attribution, scoring, service levels between marketing and sales, and the definitions behind them.
• Glossary (12): The words of pipeline work, defined once, the way this site uses them.
• Tools (11): every calculator and template, with its formula and a worked example.
• Agencies: demand and pipeline agencies, listed alphabetically and never ranked, with facts from their own pages.
• Voices: what practitioners published that a reader can learn from, with our take.

Pages are written by the Take the Market Desk, which uses AI models to find sources, read them and draft, and are edited before they are published. Every factual sentence is checked against a passage on a source page that was read for that page, numbers are computed in code from those sources, and each page lists its sources. Every page shows the day it was first published and the day a fact last changed. How we work