Voices, ABM and intent
On the limits of lead scoring for predicting B2B buying behavior
- Person
- George Coudounaris
- Role
- Co-founder; host of The B2B Playbook podcast, The B2B Playbook
- Where
- Podcast episode, The B2B Playbook
- Published
- Entry added
George Coudounaris, Co-founder; host of The B2B Playbook podcast at The B2B Playbook, published this episode on in The B2B Playbook under the title Lead Scoring Model: What a Score Cannot Tell You About an Account. The headline above is our one-line label for what it covers, and the note beside it is our take: what a reader can learn from it, where it applies and where it stops. We do not copy the original's text; read it in full at the source.
About Voices entries
An entry records that someone on our people list said something a demand team can learn from: a specific claim, transferable to another company, from their own work, and not a promotion of their employer. Two model passes must agree on all four before an entry is kept. The role and company come from our list, read on a public page, never from the post itself. Our take is checked against the original by a second pass and is the editors' opinion, not the author's words. See how Voices works and how we write takes. Anyone with an entry here can ask for it to be removed, and it will be.