Voices, Paid media
On allocating Black Friday ad budget by product margin using feed data
- Person
- Menachem Ani
- Role
- Founder and CEO, JXT Group
- Where
- X post
- Published
- Entry added
Menachem Ani, Founder and CEO at JXT Group, published this piece on . The headline above is our one-line label for what it covers, and the note beside it is our take: what a reader can learn from it, where it applies and where it stops. We do not copy the original's text; read it in full at the source.
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About Voices entries
An entry records that someone on our people list said something a demand team can learn from: a specific claim, transferable to another company, from their own work, and not a promotion of their employer. Two separate checks must agree on all four before an entry is kept. The role and company come from our list, read on a public page, never from the post itself. Our take is in our words, not the author's, and is checked against the original before it is published. See how Voices works and how we write takes.
More from Menachem Ani
- On sequencing machine learning tools within lead generation search campaigns,
- On improving product data quality in Merchant Center for Shopify shopping campaigns,
- On aligning paid lead generation ad schedules with staff availability,
- On how to evaluate lead generation advertising when sales cycles run long,
- On refreshing the opening of a fading paid social ad,
- On diagnosing a Shopping campaign that stopped spending,
- On qualifying leads for local service business ad campaigns,
- On choosing between Google's automated campaign types for online stores,