Voices, Paid media
On the purpose of marketing and its relationship to the sales function
- Person
- Matt Heinz
- Role
- President, Heinz Marketing
- Where
- Newsletter or blog post, Matt Heinz
- Published
- Entry added
Matt Heinz, President at Heinz Marketing, published this piece on in Matt Heinz under the title 'The Aim of Marketing Is to Make Selling Superfluous'. The headline above is our one-line label for what it covers, and the note beside it is our take: what a reader can learn from it, where it applies and where it stops. We do not copy the original's text; read it in full at the source.
About Voices entries
An entry records that someone on our people list said something a demand team can learn from: a specific claim, transferable to another company, from their own work, and not a promotion of their employer. Two separate checks must agree on all four before an entry is kept. The role and company come from our list, read on a public page, never from the post itself. Our take is in our words, not the author's, and is checked against the original before it is published. See how Voices works and how we write takes.
More from Matt Heinz
- On how the timing of product demos shapes B2B buying decisions,
- On delegating company operations to a newly hired senior executive,
- On building AI-assisted systems that turn buying signals into outreach pipeline,
- On communication lessons leaders can draw from a company layoff announcement,
- On how software buyers and analyst firms are changing,