The Pedowitz Group

What The Pedowitz Group does, from its own pages

The Pedowitz Group describes itself as a B2B revenue marketing firm that helps B2B companies turn underperforming marketing into a measurable driver of pipeline and revenue. Its about page says it serves B2B clients from Series-B to Fortune 500, and its case studies span animal health, financial services, business services and hospitality.

Its about page names four practices: Strategy (RM6, The Loop), MarTech Solutions, Marketing Services and AI Services. The strategy page presents the RM6 framework, with six pillars (Strategy, People, Process, Technology, Customer, Results) and a four-stage maturity approach, and says its work covers revenue marketing strategy, GTM planning, messaging frameworks, ICP development, campaign architecture, marketing audits and sales and marketing alignment. The MarTech page lists stack assessment, migrations and consolidations, platform implementation and integration, marketing automation, CRM integration, reporting and attribution, and managed services. The marketing services page lists branding, messaging and positioning, campaign strategy and execution, content marketing, website development, paid media, sales enablement, video and motion, and thought leadership.

The marketing services page describes five ways clients engage it: brand and market presence, demand generation, pipeline acceleration, sales enablement and always-on marketing. It describes its process as analyze, plan, create and optimize, and says many client partnerships have lasted more than 15 years.

Its homepage names clients including Broadridge, Billtrust, TraceLink, Vercara, Zoetis, Pitney Bowes, Ingenovis Health and the Polynesian Cultural Center, and states that it has worked with 1,500+ companies since 2007. In its Broadridge case study, it states that company-wide web traffic rose 92% and sales leads rose 36%. In its Zoetis case study, it states that the firm migrated Zoetis from Marketo to Salesforce Marketing Cloud and set up a Center of Excellence supporting over 200 yearly tickets across 24 countries.

The about page states that the firm was founded in 2007 by Jeff Pedowitz, who remains Founder and CEO, and lists its headquarters as Alpharetta, GA with a remote-first US team.

Facts

How this entry was checked

Every fact above comes from The Pedowitz Group's own website, last verified on 23 Oct 2026. The record keeps, for each fact, the page it came from and a passage copied from that page, and software confirmed each passage before publication. Results the agency reports about its own work are its claims, not our findings. The note on who it fits is our opinion. The agency has not claimed this entry.

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