Agencies, Marketing operations and RevOps

Shift Paradigm

Shift Paradigm, branded SH/FT, provides revenue operations, email marketing, AI integration and digital product services to healthcare, financial services, B2B SaaS, manufacturing and hospitality companies.

Listing: Directory entry, unranked
Main category: Marketing operations and RevOps
Last verified: 23 Oct 2026
Facts checked: 39

Not ranked

Who it fits (our reading of its own pages; opinion)

From its own pages, Shift Paradigm presents itself as a business partner for forward-thinking companies, and it says it partners with multiple Fortune organizations. Its listed industries are Healthcare, Manufacturing, Financial Services, B2B SaaS, Technology, and Restaurant & Hospitality, so the pages point to both B2B and consumer-facing brands. The problems it says it takes on include evaluating a CRM instance, planning account-based marketing, launching an AI pilot within a siloed organization, cleaning up a database, keeping marketing compliant with data privacy regulations, and email deliverability. Its service areas span UX and digital product design, ecommerce design and build, MarTech stack strategy, RevOps, and AI integration. On engagement, it says it acts as an extension of your team, and it offers a complimentary RevOps Diagnostic, an inspection of current revenue operations tooling and processes.

What Shift Paradigm does, from its own pages

SH/FT describes itself as a purpose-built business partner focused on realizing its clients' growth ambitions. Its home page lists industries it serves: healthcare and manufacturing, financial services, B2B SaaS technology, and restaurant and hospitality.

Its services are grouped into digital product, revenue operations and email marketing. Digital product covers UX strategy, UI design for web and mobile apps, ecommerce design and build, and custom application development. Email marketing covers campaign strategy, segmentation and personalization, SMS and in-app messaging, and email deliverability. Its capabilities page adds that it acts as an extension of a client's team for staff augmentation, with over 250 in-house certifications across Adobe, Salesforce and other platforms.

The case studies page also states that the Evident Scientific work increased revenue by $20M annually. These figures are the agency's own claims.

SH/FT states that its team is spread across the U.S., Canada and India, and that it works primarily remotely. Its about page states that the team formed after a series of business and talent acquisitions, under the leadership of CEO Liz Ross. The home page footer names the legal entity as Trendline Interactive LLC DBA Shift Paradigm, managed by Growth Catalyst Partners.

Facts

Website: shiftparadigm.com
Categories: Marketing operations and RevOps, ABM, Analytics and attribution consultancies
Services, as it names them: Digital Product; Revenue Operations; Email Marketing; AI Integration; MarTech Stack Strategy; Email Deliverability
Industries: Healthcare, Manufacturing, Financial Services, B2B SaaS Technology, Restaurant and Hospitality
Regions: U.S., Canada, India
Clients its pages name: Evident Scientific, ResMed, First Command Financial Services, Smoothie King, CSL Plasma, WSAudiology
Platform partnerships it states: Adobe, Salesforce, Braze

Packaged offers it names

Customer Data Accelerator

An offer that cleans up a customer database by fixing duplicates and connecting tools.

The Customer Data Accelerator cleans up a client's database automatically by fixing duplicates and connecting their tools. The page states it gives an accurate view of customers today and a clean data foundation for future workflows, including autonomous AI agents.

Compliance Accelerator

An offer that automates parts of data privacy and governance for marketing.

The Compliance Accelerator automates the tedious parts of data privacy and governance. The page states it keeps marketing compliant with the latest regulations without slowing down campaign launches.

RevOps Diagnostic

A complimentary inspection of a client's revenue operations tooling and processes.

The RevOps page invites visitors to sign up for a complimentary RevOps Diagnostic. It is described as an inspection of current revenue operations tooling and processes.

How this entry was checked

Every fact above comes from Shift Paradigm's own website, last verified on 23 Oct 2026. The record keeps, for each fact, the page it came from and a passage copied from that page, and software confirmed each passage before publication. Results the agency reports about its own work are its claims, not our findings. The note on who it fits is our opinion. The agency has not claimed this entry.

To claim the entry or correct a fact, see how the agency vault works or use the corrections page with a link to the page on the agency's own site that states the correct fact.

Sources

Home → SH/FT: A Business & Growth Partner, read 23 Oct 2026.
About Us → SH/FT: A Business & Growth Partner, read 23 Oct 2026.
Our Capabilities → SH/FT: A Business & Growth Partner, read 23 Oct 2026.
Case Studies → SH/FT: A Business & Growth Partner, read 23 Oct 2026.
Case Study – ResMed → SH/FT: A Business & Growth Partner, read 23 Oct 2026.
RevOps Capability Landing Page → SH/FT: A Business & Growth Partner, read 23 Oct 2026.
AI Integration → SH/FT: A Business & Growth Partner, read 23 Oct 2026.

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Etumos

Marketing operations and RevOps, Analytics and attribution consultancies

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Lifecycle and email, Marketing operations and RevOps

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Further

Analytics and attribution consultancies, Conversion rate optimisation, Marketing operations and RevOps

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GoNimbly

Marketing operations and RevOps, Analytics and attribution consultancies

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GrowthSpree

Paid social, ABM, Product-led growth consulting, Marketing operations and RevOps

GrowthSpree is an AI-native marketing agency running paid media, ABM, RevOps and AEO for B2B SaaS and B2B companies.

Heinz Marketing

Demand generation, Fractional CMO firms, Marketing operations and RevOps

Heinz Marketing is a B2B go-to-market and demand generation consulting firm that works with SaaS, technology and services companies on pipeline, messaging and marketing orchestration.

Kalungi

Fractional CMO firms, Demand generation, Content marketing, Marketing operations and RevOps

Kalungi is a B2B SaaS marketing agency.

Full entry on our sister publication: Kalungi on CMO Tribune

Kuno Creative

Demand generation, Content marketing, Marketing operations and RevOps

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Lippincott

Brand strategy and positioning, Marketing operations and RevOps

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Mahdlo

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Measured Results

Marketing operations and RevOps, Analytics and attribution consultancies

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Sercante

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The Pedowitz Group

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Understory Agency

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V Digital Services

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Walker Sands

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Walker Sands is a B2B integrated marketing and PR agency serving growth-stage and enterprise B2B companies across brand, demand, PR, social media, digital, content and RevOps.

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Weidert Group

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