Salesfolk

What Salesfolk does, from its own pages

SalesFolk writes outbound sales email templates. Its about page states that it writes cold emails that help B2B sales and marketing organizations start conversations with their future customers. The firm also says it makes sure clients are covered on sales processes and email deliverability, because sales emails cannot succeed without them.

Its process begins with buyer persona research and market investigation. The firm says it learns about a client's sales processes and target audiences, then analyzes social media profiles and job postings that match the client's most valuable customers to decide what tone and keywords will resonate. It then writes email templates built to work for at least 80% of the audience. Each engagement comes with a dedicated client manager, and each campaign is assigned a senior copyeditor and a copywriter. Its writers come through a Cold Email Copywriting Certification Program.

On clients and results, its pages state that it has run outbound campaigns for over 470 companies across 26+ industries. The firm claims its emails regularly see response rates of 21-38%. Its customers page claims its templates regularly increase customers' response rates by 300%.

For company background, its about page states that SalesFolk was started by Heather R Morgan, a former economist and writer, after she managed business development for a small tech startup in Silicon Valley.

Facts

Packaged offers it names

How this entry was checked

Every fact above comes from Salesfolk's own website, last verified on 23 Oct 2026. The record keeps, for each fact, the page it came from and a passage copied from that page, and software confirmed each passage before publication. Results the agency reports about its own work are its claims, not our findings. The note on who it fits is our opinion. The agency has not claimed this entry.

To claim the entry or correct a fact, see how the agency vault works or use the corrections page with a link to the page on the agency's own site that states the correct fact.