ITSMA
ITSMA, part of Accenture Song, provides account-based marketing training and certification courses for B2B marketing teams and marketers.
- Listing
- Directory entry, unranked
- Main category
- ABM
- Last verified
- Facts checked
- 20
Who it fits (our reading of its own pages; opinion)
From its own pages, ITSMA serves B2B marketers and marketing teams who want ABM training and credentials. It names financial services, technology and healthcare organizations among the clients it works with. Its courses suit people new to ABM or teams looking to restart a dormant program. Its learning objectives cover account selection, stakeholder profiling, buyer personas, value propositions and integrated sales and marketing campaigns. Clients engage through virtual courses that combine e-learning, live sessions and mentoring.
What ITSMA does, from its own pages
ITSMA sells account-based marketing training and certification to B2B marketers and their organisations. Its home page says it serves financial services, technology and healthcare organizations, and that it is part of Accenture Song.
Its flagship courses are ABM Fundamentals and ABM Certification, both delivered virtually. Its pages describe flexible e-learning with live sessions and mentoring, pre- and post-assessments, digital toolkits and an alumni community. It lists a price of $2,500.00 per place.
The site states that ITSMA formalized and promoted ABM in 2003. It claims 600+ ABM programs delivered and 3,000+ marketers certified.
Facts
- Website
- itsma.com
- Categories
- ABM
- Services, as it names them
- ABM Fundamentals; ABM Certification; ABM training
- Industries
- Financial services, Technology, Healthcare
- Clients its pages name
- Kyndryl, Fujitsu
Packaged offers it names
ABM Fundamentals
A virtual e-learning course giving a foundation in customer-centric ABM strategy.
Total time investment is 11 hours. The listed price is $2,500.00.
ABM Certification
A virtual course covering ABM methodology and skills for strategic accounts.
How this entry was checked
Every fact above comes from ITSMA's own website, last verified on . The record keeps, for each fact, the page it came from and a passage copied from that page, and software confirmed each passage before publication. Results the agency reports about its own work are its claims, not our findings. The note on who it fits is our opinion. The agency has not claimed this entry.
To claim the entry or correct a fact, see how the agency vault works or use the corrections page with a link to the page on the agency's own site that states the correct fact.
Sources
- ABM Training & Certification | Learn Account-Based Marketing, read 23 Oct 2026.
- ABM Fundamentals Course - ITSMA.com, read 23 Oct 2026.
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Full entry on our sister publication: Gripped on Race to Scale
GrowthSpree
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Growth marketing, SEO, Demand generation, ABM
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SeeResponse
Demand generation, ABM, SEO, Outbound and SDR services
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SevenAtoms
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Shift Paradigm
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TripleDart
Demand generation, ABM, SEO, Marketing operations and RevOps
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UnboundB2B
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Upgrow
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