New North

New North is a marketing agency for B2B tech companies that runs strategy and execution through three programs: Authority, Reach and Pursuit.

Listing: Directory entry, unranked
Main category: Demand generation
Last verified: 23 Oct 2026
Facts checked: 48

Not ranked

Who it fits (our reading of its own pages; opinion)

From its own pages, New North reads as a fit for B2B teams with a small, scrappy team and a budget that has to go far, and its pages describe its work as the whole department a client would otherwise hire for. It lists SaaS technology marketing among its fields, and its programs run across strategy, content, design, paid media, marketing operations, email and nurture, and analytics and reporting. Its pages say it takes on getting chosen by buyers, whether that means becoming the name buyers already trust, reaching those who don't know the name yet, or going after a defined list of target accounts by criteria such as industry, role, and company size. A client engages by running one program, two, or all three, and a diagnostic that looks at competitors and the client's own numbers ends in a program recommendation and a plan. Tooling and platform subscriptions are separate, and the agency says it does not guarantee a lead number, pipeline figure, or close rate, instead building a specific forecast from the client's own data and reporting against it every month.

What New North does, from its own pages

New North describes itself as a marketing agency for B2B tech companies too scrappy to build a department in-house. Its home page says it acts as that whole department for less than the next two hires, for teams with a small team and a budget that has to go far.

It runs strategy and execution: planning, content, paid, sales enablement, the whole stack. Work is organised into three programs. Authority covers content, design, organic social, podcast and video, and analytics and reporting. Reach covers paid media, conversion-focused content, marketing operations, and email and nurture, aimed at an audience targeted by industry, role and company size. Pursuit combines outbound, paid media, content and marketing operations against a named account list, and its pages state it is never sold as a client's only program. Engagements begin with a two-week diagnostic called the Aligned Growth Engine, which ends in a 90-day plan.

Tooling and platform subscriptions are billed separately. Its pricing page says it does not guarantee a lead number, a pipeline figure or a close rate, and instead reports monthly against a forecast built from the client's own data.

Its home page lists these clients: Aquatic Informatics, Ricoh, Ease, DocLib, FoxyAI, Hydrian, InsideTracker and ThreatMark. Its work page says samples include websites, video, creative and campaigns, all made for real engagements or its own channels. Its address is 3900 Westerre Pkwy, Ste 300, Henrico, VA 23233.

Facts

Packaged offers it names

Authority

A content-led program meant to make buyers know the client's name before they contact sales.

Authority is described as content, design, organic social, podcast and video, and the reporting to know if any of it is working. The page also describes it as the program that builds visibility in search and in AI assistant answers.

Reach

A paid and nurture program that puts the client in front of buyers who match its criteria but do not yet know its name.

Reach is built for buyers targeted by industry, role and company size. It combines paid media, conversion content, marketing operations, and email and nurture. Its campaigns are built against a forecast from the Aligned Growth Engine diagnostic.

Pursuit

An account-based program of outbound, paid and content run against a named list of target accounts.

Pursuit works from an account list the client's team already built. It runs outbound, paid media, content and marketing operations against those accounts.

Aligned Growth Engine

A two-week diagnostic that ends in a program recommendation and a 90-day plan.

The diagnostic looks at competitors, the client's own historical data and what the team can realistically own. It produces a specific program and tier recommendation and a forecast that monthly reporting is measured against.

How this entry was checked

Every fact above comes from New North's own website, last verified on 23 Oct 2026. The record keeps, for each fact, the page it came from and a passage copied from that page, and software confirmed each passage before publication. Results the agency reports about its own work are its claims, not our findings. The note on who it fits is our opinion. The agency has not claimed this entry.

To claim the entry or correct a fact, see how the agency vault works or use the corrections page with a link to the page on the agency's own site that states the correct fact.

Sources

B2B Marketing That Gets You on the Shortlist | New North, read 23 Oct 2026.
About New North: Your B2B Marketing Department, read 23 Oct 2026.
Programs: Authority, Reach, and Pursuit | New North, read 23 Oct 2026.
Pricing: How Programs Become Tiers | New North, read 23 Oct 2026.
Our Work: B2B Marketing Samples | New North, read 23 Oct 2026.
Pursuit: Account Based Marketing Program | New North, read 23 Oct 2026.
Authority: B2B Content Marketing Program | New North, read 23 Oct 2026.
Reach: B2B Demand Generation Program | New North, read 23 Oct 2026.

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