Refine Labs

Refine Labs is a B2B demand generation agency running paid media, creative and marketing operations for B2B tech companies at Series B and beyond.

Listing: Directory entry, unranked
Main category: Demand generation
Last verified: 23 Oct 2026
Facts checked: 53

Not ranked

Who it fits (our reading of its own pages; opinion)

From its own pages, Refine Labs serves B2B tech and SaaS companies at Series B and beyond, with mid-market and enterprise clients. Its booking page says it typically works with companies that already spend heavily on paid advertising. Its pages address marketing leaders who already have an agency and campaigns running, but whose brand, demand and expansion work runs as separate motions. It says it takes on problems such as pipeline that is not growing, and difficulty defending marketing spend to leadership. Clients can engage for paid media management, a full demand and media service, or creative only, and marketing operations can be taken on its own or added.

What Refine Labs does, from its own pages

Refine Labs sells demand generation to B2B tech companies. Its homepage states that it works with B2B tech companies at Series B and beyond. Its pricing page describes B2B SaaS companies at Series B and beyond, and its booking page says it works with mid-market and enterprise B2B SaaS companies. That page gives typical criteria of over $30M ARR, a marketing budget of $1M+ per year, $50K+ per month on paid advertising and an annual contract value of $25K+.

Brand covers positioning, messaging and content for buyers who are not yet ready. Demand covers paid media on LinkedIn, Google, YouTube, Meta, CTV and OOH, with creative built in-house. It also offers marketing operations services for HubSpot, Marketo and Salesforce, and states that it acquired MOBI Solutions to expand its marketing operations and analytics capabilities.

On delivery, its pages state that one director and one performance lead own each account end to end. Paid media and full service carry a 6-month minimum, and creative a 3-month minimum.

Its CEO page states that Refine Labs was co-founded in 2020 by Megan Bowen, who is its CEO.

Facts

News from its own pages

23 Oct 2026: Refine Labs announced that it acquired MOBI Solutions, expanding its marketing operations and analytics capabilities. Source.

How this entry was checked

Every fact above comes from Refine Labs's own website, last verified on 23 Oct 2026. The record keeps, for each fact, the page it came from and a passage copied from that page, and software confirmed each passage before publication. Results the agency reports about its own work are its claims, not our findings. The note on who it fits is our opinion. The agency has not claimed this entry.

To claim the entry or correct a fact, see how the agency vault works or use the corrections page with a link to the page on the agency's own site that states the correct fact.

Sources

Refine Labs | B2B Demand Generation Agency — Brand, Demand, Expand, read 23 Oct 2026.
Pricing | Refine Labs, read 23 Oct 2026.
Book a Call | Meet with Refine Labs, read 23 Oct 2026.
B2B Demand Generation Services | Refine Labs, read 23 Oct 2026.
B2B Marketing Operations Services | Refine Labs, read 23 Oct 2026.
Megan Bowen | Refine Labs CEO, read 23 Oct 2026.
Customer Success Stories & B2B Case Studies | Refine Labs, read 23 Oct 2026.
Team | Refine Labs, read 23 Oct 2026.

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